Three years ago I bought a massive roll of kraft paper for wrapping gifts, and so far I’ve only used about half of it. It’s the cheapest, best wrapping paper EVER! It’s recyclable, it matches everything, and you can use it plain or customize it for the occasion with paint markers (white and silver Sharpie paint markers are my favorites). Stars for Christmas, hearts for Valentine’s Day, balloons for birthdays… Really anything looks great drawn on kraft paper!
By the way, the gift tags are available in my shop right here!